Take time out for chicken

Take time out for chicken

Ogilvy Sydney is behind a new campaign for KFC, urging Aussies to ‘Stop and smell the chicken’.

The campaign, which features two TVCs, is based on the insight that we don’t take enough time out to stop and connect with others.

It aims to remind people that a KFC meal is a good opportunity to take that time out.

The two spots are running on free-to-air and pay TV and are the first instalment in a broader campaign.


Client: KFC; agency: Ogilvy Sydney; national chief creative officer: Steve Back; creative director: Shaun Branagan; writer: Blake Arthur; art director: Matt Innis; senior account director: Sarah Faraday; account manager: Jessica Standfield; strategist: Pippa Kulmar; media: Mediacom 

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