TV ad revenue down in first half

TV ad revenue down in first half

Metro free-to-air commercial TV ad revenues are up in all cities, with the exception of Brisbane and Adelaide, in the first half of 2013.

Free TV figures show overall revenues are down 0.62% for January 2013 to June this year, compared to previous corresponding period.

Seven took the lion’s share of advertising dollars at 40.5% compared to Nine at 37.6% and Ten at 21.9%.

Revenues for the six months of the year are up by 0.86% in Melbourne to $375.8m and are up 0.04% in Sydney to $509.9m.

Perth posted the most growth, increasing its revenue by 3.24% to $156.8m. Both Brisbane and Adelaide were down by more than 3%. Brisbane’s revenue dropped 3.73% to $236.6m and Adelaide shrunk by 3.25% to $98.1m.

State revenue, which includes regional and metro results, for the three network’s is down 0.62% to $1.805bn.

In state revenue, Victoria and West Australia were the only markets to see growth of 0.54% to $438.2m and 3% to $181.4m respectively.

Queensland dropped the most, down 3.64% to $337.6m. South Australia is down 3.23% to $115.4m, the Northern Territories and Tasmania are down 1.5% to $35.9m and New South Wales is down 0.25% to $696.7m.

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