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Reading: TAC to reward geared up riders
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B&T > Advertising > TAC to reward geared up riders
Advertising

TAC to reward geared up riders

Staff Writers
Published on: 15th October 2013 at 11:38 AM
Staff Writers
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The Transport Accident Commission (TAC) will reward motorcyclists wearing full protective riding gear as the commission activates its renewed sponsorship of the Australian Motorcycle Grand Prix.

The TAC has signed on as a sponsor of the Grand Prix for another three years and will offer a free lunch to riders who arrive at the event wearing full protective clothing.

Janet Dore, TAC’s CEO, said: “Located at Turn 1, the Spokes Protective Clothing Lounge is a reward for motorcyclists who do the right thing and take responsibility for their safety when out on the roads.”

A second TAC on track site will use augmented reality so riders can virtually try on protective clothing to see what they would look like wearing it.

The TAC is one of the Motorcycle Grand Prix’s longest running supporters having sponsored the event since 1998. Other sponsors of the event include Swann Insurance, Monster Energy and Honda.

The experiential campaign comes a week after the TAC launched its new motorcycle campaign (below).

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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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