TAB Triple Trio is starting at $1million this Saturday in New Zealand with the new campaign and product being launched via Sugar&Partners.
Staring actor John Leigh, the launch ad went on air on Tuesday where we see Leigh talking seriously to the camera as he gives advice “to land the big one”.
He says there’s nothing like it in the world “when your heart’s pounding like an albatross’ wing”.
“TAB Triple Trio gives New Zealand an entertaining way to have a punt at winning big, week-on-week,” Dave Nash, creative director at Sugar&Partners said.
“Our challenge was to not only communicate the promise of big wins each Saturday, but that the big win was achievable through both chance and skill.”