Sydney laneway art event appoints new agency

Sydney laneway art event appoints new agency

EXCLUSIVE: Experiential marketing agency The Projects has won a competitive pitch to lead the latest series of Sydney laneway art destination, Lane Four.

International photographer Ted O’Donnell and fashion designer Vicki Lee will be the first collaborators to present at Lane Four under The Projects’ direction.

Jack Bedwani, partner at The Projects, said: “Our work with Lane Four reinforces The Galeries as a cultural destination for the arts by showcasing cutting edge and on trend art installations that will engage and surprise The Galeries’ urban consumer.”

The Lane Four project launched in The Galeries in October 2011.

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