A pitch has kicked off for one of the most prestigious creative gigs in Australia, Sydney’s New Years Eve celebrations.
Organisers estimated the 2012 celebrations were watched by a billion people around the world, and 1.3m crowded into the Sydney Harbour area alone, making it one of the biggest annual events on earth.
The first three-year contract awarded by the City of Sydney has been held by Imagination Australia, which comes to an end on December 31 this year, with the new contract spanning 2014 to 2016 events.
Before that the event was organised by an internal team, including a creative director.
Under the terms of the contract the provider is responsible for engaging a creative ambassador, a theme, a musical soundtrack to accompany the fireworks, all art designs, and the logo and Harbour Bridge effect.
Last year’s ambassador was diminutive pop princess Kylie Minogue, (pictured) and an ‘Embrace’ themed event, and in 2011 ‘Time to Dream’ was created by Marc Newson. This year’s ambassador will be unveiled in June.
Lord Mayor Clover Moore said: “Sydney NYE is the single most important event related to economic return in Sydney, generating about $156 million for the local economy and creating enormous overseas and national media exposure.
“The City of Sydney’s New Year’s Eve fireworks display is also the world’s largest and most technologically advanced New Year’s Eve fireworks display and we’re looking for a creative team who can help make it even better.
“This is a great opportunity for creative talents to make their mark on Australia’s biggest public event.”
The fireworks display is not included in the contract.