The Make-A-Wish charity is launching a new fundraiser in 2014 – urging phone-addicted Aussies to switch off their devices and raise money.
The charity has kicked off a campaign to encourage people to register for the ‘Switch Off’ challenge, which will be held in March 2014.
New research by Make-A-Wish found that one in two Australiasn can’t bear to go without their mobile phone for more than a day, and one in 10 spends up to three hours a day on their phone.
The campaign launch follows last weekend’s inspiring story of five-year-old American boy Miles Scott (pictured), whose wish to be Batkid was granted by the charity.
‘Switch Off’ will invite people to register online and download an app where they can take up the challenge to switch off, or sponsor a friend to turn off their device for a nominated period of time.
Gerard Menses, Make-A-Wish CEO said: “The survey findings highlight that Australians are incredibly attached to their mobile phones, so we’re issuing a challenge to people across Australia to turn off their phones or sponsor a loved one to turn off their phone and raise money to grant life-changing wishes.”