Sweat-wicking liner ad from Kotex

Sweat-wicking liner ad from Kotex

U by Kotex has released a new product aimed at solving the pesky problem of genital sweat during workouts.

The new commercial called ‘Don’t Sweat It’ is based on the insight that while 89% of women thing sweat during a workout is good, 81% think sweat patches are not.

Branding agency SHIFT created the 30-second television commercial (below) for the new U by Kotex Sport Liners.

Margaret Cheung, marketing manager Kimberly-Clark feminine care, said: “The U by Kotex brand really understands girls because we continue to talk directly to them.”

“We understand that Australian girls like to stay active, however one thing they worry about is experiencing embarrassing sweat patches when exercising. The new program lets girls to know that with U by Kotex Sport Liners they can stop worrying and concentrate on more important things.”

The commercial program also includes partnerships with Women’s Fitness and the SLAM Volleyball event, involvement in the Sydney Health and Wellbeing Weekend and sampling via the brand website and Facebook page.

The TVC will appear in shows such as The Bachelor on Fox 8, Home and Away, The Block, The Project and Masterchef.


Credits: client Kimberly-Clark, agency SHIFT, executive creative director Raj Radindranath, art director Cassandra Jamcotchian, creative director Dale Rhodes, agency producer Ian Ford, general manager Kate Meyer, copywriter Erin Beaupre, account manager Roxanne Tyler, production house Jungleboys. 

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