UK news publishing giant The Guardian has found a home for the imminent launch of its new Australian venture, Guardian Australia.
Guardian Australia will be based in Sydney’s Surry Hills, just around the corner from rival News Limited, and is expected to bring increased competition into the news market currently dominated by News Limited and Fairfax.
The Australian Financial Review has reported the new site in Surry Hills can accommodate 40 journalists.
Guardian Australia will launch as a digital edition in the coming months and be backed by Global Mail founder and financier Graeme Wood, while Guardian deputy editor Katharine Viner will be the launch editor, and ABC’s outgoing deirector of editorial policies Paul Chadwick is to be non-executive director.
The Guardian has already been tapping Australia's digital resources, using Sydney based agency Mentally Friendly to launch their first ever citizen journalism app, GuardianWitness. The Guardian now has the ability to crowd source information on a global scale, thanks to the Australian based digital communications agency.
The app makes it even easier for readers to get involved by submitting their videos, pictures and text directly for inclusion on the platform.
Meanwhile, Huffington Post founder Arianna Huffington has stated that the media outlet is still keen to set up shop in Australia, despite other markets currently taking priority.