New Zealand agency Sugar&Partners has created a new campaign for heating firm Daikin after winning the creative business in March.
The new campaign pairs All Blacks number 10 Dan Carter with a technical expert from the heat pump specialists called Dan, across TV and print executions.
It plays on Carter’s technical expertise on the rugby pitch, compared to Dan’s in p;acing a heat pump effectively in a home.
“Daikin only make heat pumps, and they only sell through a specialist dealer network. There’s huge value in that,” says Tania Stevenson, S&P brand strategist.
Daikin’s Dave Smith added: “Sugar&Partners has really hit the mark with this new campaign – we are all extremely pleased with the strategic approach and clever creative S&P has executed. We look forward to seeing some great results this winter.”