Strong start to 2014 for Haystac

Strong start to 2014 for Haystac

Haystac has kicked off 2014 with a bucket load of wins including ANZ, Australia Post and more.

The public relations firm’s consumer brands division has added San Churro to its client list and is now in charge of the Spanish chocolateria’s PR and national influencer engagement.

Melbourne’s Moomba Festival has also gone to Haystac’s consumer arm along with the launch of ANZ’s latest group brand campaign and projects for Schweppes.

Australia Post and Insurance Box have hit up Haystac’s corporate affairs division with the agency to handle digital and social for a Fifth Legs Wines campaign and a social media program for Goodyear Dunlop Tyres.

The Brisbane office has been awarded two projects by Tourism and Events Queensland and reappointed to Sanofi Consumer Healthcare’s Nature’s Own, Cenovis and Ostelin brands.

Patrick O’Beirne, general manager Haystac Australia, said: “We’re delighted to have successfully attracted new accounts to Haystac and retain some significant existing clients over late-2013 and early-2014.”

“Undoubtedly strategic insights, creativity, experience and good account servicing has played a role in these wins, but we’re told it’s our culture and people that make a big difference, and this is particularly pleasing to hear.

“Our recent acquisitions are a testimony to the intelligence and dedication of our people but also their great nature and good humour.”

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