Sportsbet ordered to remove naughty rugby ad

Sportsbet ordered to remove naughty rugby ad

Betting giant Sportsbet has been ordered by the Victorian Government to remove its giant tongue-in-cheek ad (pictured) promoting the rugby series between Australia and the British and Irish Lions.

Last week before the first test game between the two sides, Sportsbet had a 170m by 90m sign painted on a field near Melbourne Airport, with the ad showing a wallaby and a lion in a compromising position with the slogan "Rooting for the Wallabies"

Now, as report by the ABC, the Victorian Government has ordered the Australian bookmaker, part of the Paddy Power group, to paint over the giant rugby ad immediately at a estimated cost of $20,000. 

The government  has threatened to take legal action against the company because it was painted on Parks Victoria land without permission.

Late last week planning minister Matthew Guy had this to say about the ad: "At the end of the day I don't expect international visitors to see that image when they're coming into this city, and I'd expect it to be removed as soon as possible. If they don't expect that, or don't want it to be the case, then we'll take court action.I want it removed. It's not appropriate. It is not the kind of advertisement we want for people coming into Melbourne, Australia's most sophisticated city."

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