Splash of gold in new WSFM ad

Splash of gold in new WSFM ad

The ‘Pure Gold’ rebrand of the Classic Hits Network’s Sydney and Melbourne stations has been brought to life in a new television ad for Australian Radio Network’s WSFM.

In the spot WSFM’s long-serving breakfast presenters Jonesy & Amanda can be seen dancing in front of speakers sprouting liquid gold.

The rebrand was announced last week as a way to align the WSFM and Melbourne’s Gold stations more closely with their core Gen X audience.

ARN hopes the large-scale marketing campaign will help WSFM reclaim the title as Sydney’s number two FM station behind fellow-ARN station Kiis 1065.

Duncan Campbell, ARN’s national content director, told B&T following the release of the latest radio ratings figure that there is always a cross over challenge with a duopoly strategy.

The Classic Hits Network targets the older demographic of all people 40-54 while Kiis 1065’s core demo are females 25-44 years.

“It is our sort of goal to ensure that cross over is minimised and the goal still remains for those stations to be number one and number two FM. We expect the marketing campaign to have a positive impact on those results,” Campbell said.

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