Solo man goes hard

Solo man goes hard

Inspired by hard-core events like Tough Mudder, Solo’s latest campaign created by BMF Melbourne sees the Solo Man tackling some of these dirty and challenging events.

Using the tagline ‘Go hard, Go Solo’ and the hashtag #gohardgosolo, the campaign will run across social, TV and digital platforms.

“There are some Aussie icons that are best not messed with, and Solo Man is one of them,” Carlos Furnari, creative director of BMF Melbourne, said.

“Besides, he could wrestle us to the ground with his chest hair alone. But while the man mountain will be sweating it up on our screens again, he will be just one part of the thirst crusher puzzle.

“What really excites us is that we're also launching this new campaign through limited edition SOLO packs. These packs then become the major element behind a social media promotion that encourages Solo fans to collect, snap and hashtag the packs for their chance to win.

Encouragingly, people are already doing this before we've even launched the campaign, or told them what to do. This is the type of work BMF Melbourne is looking to do more of.”

Troy McKinna, general manager marketing at Schweppes Australia added: “We are hugely excited by this campaign. We set out with a very simple objective, to appeal to a new generation of thirst crushers. The brand has a long history with older consumers but the younger guys don’t know who Solo Man is and what he stands for. We needed to modernise the brand and what better way to engage our audience than through Facebook, Instagram, Vine and Twitter.”

Check out the TVC below.

Credits: Agency: BMF Melbourne Advertiser: SCHWEPPES AUSTRALIA Business Category: CARBONATED SOFT DRINKS Product: Solo Brand: Solo Client Contact: Troy Mckinna, Ben Goss, Emily Tolliday creative director: Carlos Furnari Art director: Trent Hendrick copywriter: Carlos Furnari / Kerem Sekerci planning: Simon McCrudden director: Greg Wood production company: Exit Films post production: Method Studios agency producer: Fiona Gillies editor: Sam Brunette producer: Declan Cahill music and sound production: Electric Dreams & Production Alley DoP: James Cowley account director: James Bilaver account manager: Emma Lazarou

Please login with linkedin to comment

Latest News

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma
  • Marketing

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]