Seventeen month old radio brand smoothfm has broken into television with a Foxtel partnership moving the smooth brand onto its own TV channel.
The channel, to be known as SMOOTH, launches on December 3 this year.
A release announcing the move said: “The partnership will create a true multi-platform brand with smoothfm now the first radio station to become a TV channel in Australia.”
DMG Radio Australia launched smoothfm in May 2012 to take over from Sydney’s 95.3 and Melbourne’s 91.5.
On the first anniversary of its launch the station was tracking well and “absolutely changing the landscape”, according to DMG Radio’s group marketing director Tony Thomas.
In the most recent set of ratings, Smoothfm 95.3 had 6.8% of the radio market and Melbourne’s smoothfm 91.5 had 5.6%.
Paul Jackson, dmg Radio’s group program director, said: “After only 17 months in the radio landscape, smoothfm has exceeded expectations and targets as more listeners discover the station. This is a fantastic opportunity, a unique partnership between smoothfm and Foxtel to launch smoothfm’s new channel that really underlines the strength of the easy listening format.”
Brian Walsh, Foxtel’s executive director of television, added: “smoothfm is the fastest growing radio brand in Australia and Foxtel is delighted to partner with dmg Radio in bringing SMOOTH to television audiences.