Seventeen month old radio brand smoothfm has broken into television with a Foxtel partnership moving the smooth brand onto its own TV channel.
The channel, to be known as SMOOTH, launches on December 3 this year.
A release announcing the move said: “The partnership will create a true multi-platform brand with smoothfm now the first radio station to become a TV channel in Australia.”
DMG Radio Australia launched smoothfm in May 2012 to take over from Sydney’s 95.3 and Melbourne’s 91.5.
On the first anniversary of its launch the station was tracking well and “absolutely changing the landscape”, according to DMG Radio’s group marketing director Tony Thomas.
In the most recent set of ratings, Smoothfm 95.3 had 6.8% of the radio market and Melbourne’s smoothfm 91.5 had 5.6%.
Paul Jackson, dmg Radio’s group program director, said: “After only 17 months in the radio landscape, smoothfm has exceeded expectations and targets as more listeners discover the station. This is a fantastic opportunity, a unique partnership between smoothfm and Foxtel to launch smoothfm’s new channel that really underlines the strength of the easy listening format.”
Brian Walsh, Foxtel’s executive director of television, added: “smoothfm is the fastest growing radio brand in Australia and Foxtel is delighted to partner with dmg Radio in bringing SMOOTH to television audiences.
“SMOOTH on Foxtel will feature the highly successful adult contemporary music synonymous with smoothfm, with a with a range of programming such as countdowns, concert specials and music videos from iconic artists such as Madonna, Michael Bubl√®, Adele, Whitney Houston, Fleetwood Mac, Robbie Williams, Celine Dion and Mariah Carey.”
Please login with linkedin to comment
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]