Skins partners with Marvel Comics artist

Skins partners with Marvel Comics artist

Compression sportswear brand Skins has teamed up with French illustrator and Marvel Comics veteran, Jean Sebastian Rossbach, to launch a new range of men’s compression shorts.

M&C Saatchi Sports and Entertainment will be behind the print and digital campaign for the new Skins A400 Power Shorts. The print campaign will kick off in March in major men’s lifestyle and sport titles.

Rossbach’s creative, inspired by the power of comic book heroes, will focus on footballing stars Jonathan Thurston, Tom Rockliff and Matt Toomua.

Erin Chapman, marketing manager Skins, said: “It’s very exciting to be working with Jean on our new SKINS A400 Power Shorts campaign. His expertise as a comic book illustrator has helped create a campaign that differentiates us from the rest of the pack and positions us as an industry leader.”

The Power Shorts were developed in conjunction with the Wallabies over the past three seasons.

Please login with linkedin to comment

Latest News We Are The Kings Of Intent
  • Media We Are The Kings Of Intent

With around 12 million addressable, opted-in, privacy-compliant emails of Australians, carsales doesn’t see itself as competing with other online auto classifieds businesses, instead it sees itself as in the fight with Meta, TikTok and the other global tech giants. Davor Vilusic, executive general manager – media carsales, and Stephen Kyefulumya, general manager – media product […]

by B&T Magazine

B&T Magazine