Intelligence, adaptability and the ability to keep it simple have been cited as the key attributes that up-and-coming creatives and marketers should possess.
Marketing, creative, media and PR leaders believe tomorrow’s industry successes will need, above all, simplicity.
Henry Tajer (pictured), executive chairman of Mediabrands and president of the Media Foundation of Australia, said: “The single most important skill set that everyone needs to keep reminding themselves of is simplicity. If you learn the skill of simplification then, no matter what channel you are working in, simplicity gets you through and allows you to work with clients to create and develop communications.”
And Stuart Gregor, founder and creative director at Liquid Ideas, and chairman of the PR Council, said: “I agree with Henry about simplicity – there is too much bullshit in our industry. But secondly, curiosity is important. You have got to be interested to be interesting.”
They were addressing the Mumbrella 360 conference in Sydney yesterday, where ‘Dumb Ways to Die’ creator John Mescall , executive creative director at McCann, named intelligence, artistry and adaptability as the skills he looks for.
“They are not hard skills, but if you possess them then, in a world that’s evolving rapidly, you will always be able to apply yourself commercially successfully,” Mescall said.
Finally, Nick Taylor, chief marketing officer at Tourism Australia, cited a desire to learn as key. “If people are not spending an hour or two a day learning and chatting to people, they won’t be the best at what they do,” he said.
Please login with linkedin to comment
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]