Aegis has announced that current managing director at Carat Melbourne has been promoted to the new role of CEO for Carat across ANZ, where he will manage a sizable expansion of the agency.
It’s the first significant move by media buying giant Aegis Media following the announcement that Harold Mitchell was to retire last month.
Ryan (pictured) has been managing director of Carat Melbourne for the past four years, and will continue to work closely with Melbourne staff and clients, whilst expanding his focus across ANZ, according to the agency.
Ryan was appointed managing director of the Melbourne oepration in October 2009 after being general manager of Mediacom Australia for six years.
Luke Littlefield, CEO of Aegis Media ANZ, said: “Simon is an outstanding talent in our business and industry and I am pleased to elevate his responsibility into a national and trans-Tasman role for Carat.”
“Through his leadership, Carat Melbourne works with a number of the leading brands in Australia, delivering them exceptional campaigns, and as an agency has consistently achieved growth well above the market. Simon is one of the media industry’s strongest strategic thinkers and all of Carat’s staff, clients and media partners will now benefit from his leadership in this new role.”
Ryan added: “I’m delighted to take on this role and look forward to working with the talented teams that Carat has throughout Australia and New Zealand. I am focused on continuing this agency’s great reputation for a strong culture, brave thinking and achieving amazing results for our clients.”
Carat is one of the world’s leading media agencies, ranked No.1 by RECMA last year, with more than 290 staff across four offices locally, with clients in ANZ including Holden, Disney, Woolworths, David Jones, Kraft/Mondelez and Mattel.
Please login with linkedin to comment
Yarra Valley Winery Innocent Bystander has launched a new masterbrand media campaign that will sweep across the eastern seaboard. ‘Come Play in the Shadows’ is a bridge between the serious aspects of winemaking and the bright, social world of wine enthusiasts. It aims to challenge the normal, the boring and the same-same. Innocent Bystander prides itself on […]
Everyone’s favourite tech brand, Apple, has stymied the current rush of Christmas ads with cute new work promoting the Personal Voice feature of its latest operating system iOS 17. And no expense has been spared either, with none other than Academy award winning director and the world’s most famous New Zealander, Taika Waititi, drafted in […]
Clean Up Australia today reveals a refreshed brand identity to coincide with registrations opening for Clean Up Australia Day 2024. The work was created by Sydney creative agency, uberbrand, and is in the market from this week across TV, radio, outdoor, print and digital platforms. “We are one of the nation’s longest-running environmental charities continuing […]
Elon Musk has told advertisers who are considering pulling their spend from X to “Go fuck yourselves” in an on-stage interview. It’s a pretty frank statement for the company’s owner and chief technology officer which, until recently, received 90 per cent of its revenue from advertising partners. Musk was chatting to journalist Andrew Ross Sorkin […]
It’s the station the Gold Coast grew up with, and in a local nod to its heritage, Triple M today has been officially renamed to 92.5 Triple M Gold. 92.5 Triple M Gold has brought the good times and greatest hits back to the Gold Coast with Flan, Ali & Spida for Breakfast, South East Queensland’s very own […]
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
As Australia counts down to the launch of Taylor Swift’s much anticipated The Eras Tour in February 2024, Nova Entertainment Network has launched a new station dedicated to the pop superstar. Nova (Taylor’s Version) will be available to stream 24/7 on the Nova Player App or on novafm.com.au up until February 2024. The dedicated station […]
The new Children’s Advertising Code comes into effect today following the completion of a wide-ranging public review by Australian Association of National Advertisers (AANA). The new Children’s Advertising Code extends safeguards to all advertising directed at children, addressing concerns from the community, government and industry. AANA CEO Josh Faulks said the new Code recognises the […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).