Research and strategy consultancy TLE has recruited a new strategy director, Alex Siewert, formerly of BMF.
After 12 months with the agency, Siewert will transfer across and report to TLE’s global head of strategy, Chrissy Blackburn.
Siewert joined BMF in July last year, having come from Vodafone Ireland as the senior brand communications planner. He’s also worked in AKQA New York, and as Naked Communication’s brand strategy director in London among other international roles.
Blackburn says they are delighted that Siewert has decided to join the strategy team at TLE.
“He’s just the kind of strategic problem solver we look for and comes with a rare mix of business, brand and creative passion that we think make strategic solutions really powerful,” she says.
Siewert adds he’s excited to join the TLE team. “It’s one of the nicest, most talented, and progressive groups of individuals I’ve ever met,” he says. “It also has the kind of big brand challenges I really love.”