Shine Lawyers ditches Brokovich for new Clems campaign

Shine Lawyers ditches Brokovich for new Clems campaign

National law firm Shine Lawyers has launched its first campaign since partnering with Clemenger BBDO Brisbane, entitled 'That’s where we shine'.

It’s the first new campaign Shine Lawyers has released since teaming up with Clemenger and media agency UM following the launch of a tender for advertising duties in April.  

The law firm has said it marks “a completely fresh approach for the legal category, using animation to illustrate real stories, told by Shine clients”.

Previously, Shine Lawyers has used brand campaigns featuring legal legend Erin Brokovich. 

Shine Lawyers CMO Stephen Deane, said: “The new campaign would shine a light on the firm’s biggest points of difference which are being human, valuing great service, and making the legal process uncomplicated.

“It’s about taking people from an often dark place and helping them regain control of their lives through genuine, down to earth expert advice and support,” he added.

The first 30 second spot (see below), launched over the weekend, has a distinctive animation style created by Airbag Productions. Tactical Tvc’s will follow and the campaign will also have a strong digital and radio presence, according to Shine.

“It’s been a very collaborative process with Clems and UM and the result is a campaign that will definitely have category cut-through,” said Deane.

“The campaign theme ‘That’s where we shine’ strongly brands the message for Shine Lawyers and reinforces the real difference we make to our clients’ lives.”




Please login with linkedin to comment

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]