Shine CEO puts faith in scripted content

Shine CEO puts faith in scripted content
SHARE
THIS



Newly installed CEO of Shine America, Rich Ross, has hailed scripted content as the future of television, stressing the production house’s new focus on drama development.   

Ross, who joined Elisabeth Murdoch’s production company from the role of chairman at Walt Disney Studios last October, shared these views with an audience of hundreds at the Australian Subscription Television and Radio Association (ASTRA) Conference yesterday.

Shine is responsible for creating the globally successful reality formats, MasterChef and The Biggest Loser.

It also created US comedy Ugly Betty and adapted the The Office for American audiences.

“Not long ago there were a limited number of buyers for scripted fare… Now there is a very diverse and deep group in both the US and around the world – broadcast networks, pay channels, basic cable outlets, satellite operators, pure digital players like Netflix, Hulu and Amazon. Now in the US there are 29 different buyers of drama programming vs just 16 in 2007 – nearly double,” said Ross.

“There are 45% more dramas are being commissioned in the US versus just five years ago. So setting our sites on scripted programming seems like the natural path for us at Shine America.”

Ross’ first major project as CEO has been to oversee the development of The Bridge – Shine’s new US crime drama series adapted from a Danish/Swedish hit called Broen/Bron.

The series stars film actress Diane Kruger and charts crime which straddles the US/Mexian border. It will  debut on FX in the US in July.

"We aggressively sought best talent for this series,” said Ross, pointing to the hire of Meredith Stiehm, writer of Homeland,  and Elwood Reid of Hawiai Five-O.

He also stressed the enduring importance of content in a world which is front-flipping technologically.

He pointed to a media landscape where digital is progressing at lightning speed, where viewers rarely watch programming scheduled on TV because they want to watch it all at once. A world where audiences “View YouTube as much as networks Seven Nine and Ten”.

“This begs the question. What is the world coming to? The world we once lived in was how to aggregate programming on channels like ours. These days are slipping away.

“Though much has changed in our industry, content remains the sole constant. Content is the global currency, content is your identity, your brand, your access to connecting with your audience,” he said.

Thanks to pay TV channels, he said, “There is amass proliferation of diverse high quality programming availably globally and the appetite for content has never been more voracious.”

For more with Rich Ross, don't miss next week's The Brief where he speaks to Maddie Ross about the future of the reality genre, the challenges of tent-pole programming in a multi-platform world and the potential of brand-funded content. 

Please login with linkedin to comment

Latest News

Ben & Jerry Goes Political In ‘Unfudge Our Future’ Campaign
  • Campaigns

Ben & Jerry Goes Political In ‘Unfudge Our Future’ Campaign

Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]

Celeste Barber Encourages Aussies To ‘Get Your Jugs Out’ In Hilarious BRITA Campaign
  • Campaigns

Celeste Barber Encourages Aussies To ‘Get Your Jugs Out’ In Hilarious BRITA Campaign

BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine
You Can Now Limit Who Can Reply To You On Twitter
  • Technology

You Can Now Limit Who Can Reply To You On Twitter

Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]

Home Office Set Up for Webinar and Teleconference whilst respecting the lockdown due to the corona virus outbreak
  • Media

The Virtual Conference Network Launches In Australia

The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]

Medallia Appoints Heather Paterson As ANZ Country Manager
  • Advertising

Medallia Appoints Heather Paterson As ANZ Country Manager

Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]

IAS And Channel Factory ‘Channel Science’
  • Technology

IAS And Channel Factory ‘Channel Science’

Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized.  More than ever before, advertisers are searching for ways to streamline their media buying and improve […]

by B&T Magazine

B&T Magazine
Playing
  • Technology

Google Presses Play On Programmatic Audio

If CV-19's given us anything, it's more podcasts than you could listen to in 1000 lifetimes. Monetise yours with this.

by B&T Magazine

B&T Magazine