A newspaper ad for a WA sex shop has broken the Advertising Standards Bureau’s (ASB) code with images of a vibrator and a woman in red lingerie.
But the advertiser hit out at the board, calling it ‘biased’ and ‘not reflective of community standards’.
The ruling is the latest in a line of sex-related ASB breaches, which included a recent controversial ruling on Zoo Weekly’s Facebook content.
One of the SindeRellas adult store ads to breach the ‘sensitivity to audience’ section of the code showed a woman’s wearing leather-look underpants and fishnet stockings, while another showed a woman in red lingerie. There were also pictures of sex toys.
The complainant said: “This is a free community newspaper…. This is unfair that my son has been subjected to this. He is only 6 years old.”
They said they had reported their grievance to the Mandurah Mail, but were told the ad was staying.
The ASB said the accompanying text that reads ‘sex in the shower’ draws attention to the sexual nature of the imagery and is therefore not appropriate for a broad audience, which includes children.
In response, the advertiser, SindeRellas, said the ad has been taken down, but only because it had passed its ‘use-by date’.
“Sinderellas feel the board's decision is biased and not reflective of community standards and expectations,” a spokesperson said.
“Sex in the shower brand sold over 700 units and was advertised in four Fairfax papers covering 93% of the massive peel region. Total complaints –1—.
“Please do not lecture us on sensitivity… We almost invented the word,” they concluded.
Please login with linkedin to comment
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]