Sergei joins Aleksandr Orlov in new meerkat ad

Sergei joins Aleksandr Orlov in new meerkat ad
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The “simples” star of comparethemeerkat.com.au ads, Aleksandr Orlov, has returned to Australian TV screens with a third ad introducing his sidekick and head of IT, Sergei.

The latest instalment sees Sergei, who has nervous meltdowns due to Aussies confusion over comparethemeerkat and comparethemarket.com.au, attempt to install a new computer to solve the issue.

Aleksandr also reminds viewers that his site only compares meerkats and not health insurance.

A competition to win one of five velvet and silk Aleksandr inspired robes has also launched, called ‘Robe of Burgundy’.

In the five months since Aleksandr burst onto local screens his 72 Facebook posts have attracted 60,000 likes and more than 6,000 comments and shares.

The YouTube channel has almost one million views and the compare the meerkat website has had more than 450,000 unique views.

Aleksandr Orlov, founder of comparethemeerkat.com.au, said: “Thank yous to my Australians fans, I am please you have make enjoyment of my Facebooks page and television commercial breaks. I am so excite! Hopefully my new server will help Sergei cope with increased traffic of stupid mongoose looking for cheap health insurance.”

George Meligonis, managing director of comparethemarket.com.au, added: “It’s great to see so many people across the country become Aleksandr Orlov fans, we knew Australians would fall in love with the charm and humour of this unique character and creative campaign. In turn, it’s helped comparethemarket.com.au stand out within the Australian market and has added a fun element to the comparison website industry.”

Credits: client Compare the Market, agency VCCP, creative director Dean Hunt, art director Jessica Waal, copywriter Dean Hunt, account director Elizabeth Barnett, account executive Sophie McLelland, typography Like Minded Studio, photography James Nelson, producer Jo Kouvaris. 

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