The opening night of the 2014 Australian Open proved a ratings winner for Seven on Monday evening as despite a drop in viewers Seven was served the largest audience share.
The network overtook Nine to win the largest share of all free-to-air networks with a total combined 33.6% going to Seven.
The tennis sat in sixth place in the ratings last night as 858,000 people tuned in. It proved most popular in Melbourne where 318,000 watched Serena Williams defeat Australia’s Ashleigh Barty and Novak Djokovic advance to the next stage. While the Open helped Seven take hom the ratings last night, the opening night was slow compared to the 1.246 million who tuned in to last year's opener.
This year's opening night television turn out is down more than 30% from 2013, however audience drawcard Lleyton Hewitt played on day one last year. The start of the tennis broadcast also came second to Nine's A Current Affair which pulled in 991,000 at 7pm.
Seven News was Monday’s most watched program with 1.27 million viewers.
Nine sat on a total combined 27.5% share with 19.6% going to the network’s primary channel. Seven’s main channel took home a 25.6% share.
Nine’s extended news bulletin outperformed Today Tonight again as 1.176 million chose to watch Nine News at 6.30 compared to the 994,000 who watched Seven’s Today Tonight.
Ten’s most watched program was Ten Eyewitness News (675,000) followed by repeats of Modern Family.
Ten won a total 17% share of all FTA viewers with 10.3% going to the network’s main channel.
The result put the commercial network behind the ABC which won a combined total of 17.7% with 11.1% going to ABC1.
SBS sat on 4.1% with 3.3% for SBS ONE.
Please login with linkedin to comment
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]