Searching for the Lions of the future

Searching for the Lions of the future
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AKQA has teamed up with Cannes Lions to launch the Future Lions global student creative competition.

It is the eighth year in a row the creative agency and the festival have joined forces to host the competition, which is now open for entries.

This year’s theme is Destiny Awaits, and is encouraging students to invent bold ideas that will create the future.

Future Lions, which this year has Wired UK as its official partner, challenges students to develop an idea for advertising a brand in a way that would not have been possible five years ago. There are no roles in terms of media or technology, no restrictions around product or target audience – and no entry fee.

James Hilton, AKQA chief creative officer, said: “Future Lions is one of the greatest opportunities open to students. Winners receive job offers from many of the world’s leading agencies pretty much as soon as they are announced. No other competition offers a boost like it at the start of a student’s career.

“This year’s theme, Destiny Awaits, encapsulates all that it takes to become a Future Lions winner – self determination, bravery, and the profound understanding that to create the future you need to give your all to the present.”

Last year, Future Lions received 1,100 entries from 40 countries, making it one of the world’s biggest student competitions, and an influential platform for emerging talent.

Winners will be honoured at the Cannes Lions International Festival of Creativity in June. Visit the Future Lions website for more information.

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