ScarJo quip gets SodaStream banned from Super Bowl

ScarJo quip gets SodaStream banned from Super Bowl
SHARE
THIS



SodaStream has won headlines across the world thanks to a banned Super Bowl ad featuring new global ambassador Scarlett Johansson and her row with Oxfam International.

The actress has called time on her eight years as an ambassador for Oxfam after the humanitarian group criticised her promotion of SodaStream, an Israeli company that operates in West Bank.

The aid group labelled her ambassador role with SodaStream “incompatible”.

Earlier this month Johansson was named as the brand’s first global ambassador.

She stars in a spot which has been banned from this weekend’s Super Bowl line-up.

The ad wraps with Johansson’s quip “sorry Coke and Pepsi” after she ponders how to make the video go viral before stripping down to a tightly fitted dress.

The ad uncensored ad was reportedly banned from the Super Bowl because Fox is “afraid of Coke and Pepsi”, SodaStream’s CEO Daniel Birnbaum told USA Today.

He went on to say: “This is the kind of stuff that happens in China. I’m disappointed as an American.”

The uncensored spot has achieved more than 5.7 million views.

http://www.youtube.com/watch?v=zxq4ziu-wrI

Oxfam has accepted Johansson’s resignation as ambassador and in a statement thanked her for her contributions.

“While Oxfam respects the independence of our ambassadors, Ms. Johansson’s role promoting the company SodaStream is incompatible with her role as an Oxfam Global Ambassador.

Oxfam believes that businesses, such as SodaStream, that operate in settlements further the ongoing poverty and denial of rights of the Palestinian communities that we work to support.

Oxfam is opposed to all trade from Israeli settlements, which are illegal under international law. Ms. Johansson has worked with Oxfam since 2005 and in 2007 became a Global Ambassador, helping to highlight the impact of natural disasters and raise funds to save lives and fight poverty.”

Please login with linkedin to comment

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine