The marketing director for Samsung Australia has warned brands that they’d be foolish to overlook TV as their key screen, stating that very few are taking advantage of it.

Speaking at the ADMA Global Forum on Friday in Sydney, Arno Lenior (pictured) said TV is often forgotten by marketers when looking to engage with customers.

“Although we’re the leaders in Smart TV, we still think that TV is the most social screen in the house,” he said.

“Roughly two million [homes] have a Smart TV in Australia, and we know roughly about 40% of them have already starting to consume huge amounts of content … from watching something on Youtube to watching Foxtel through IP."

Lenior said the interesting thing for marketers is that there’s no real brands taking advantage of this.