Saatchi & Saatchi unleash its first dragon

Saatchi & Saatchi unleash its first dragon
SHARE
THIS



St.George Bank has today unveiled its new brand campaign, Start Something, the first work the Westpac-owned bank has done with its new creative agency Saatchi & Saatchi.

The core theme of the compaign is encouraging Australians to unleash their 'little dragon' and get out there and start whatever it is they want, whether it be a fresh start, a first start or a re-start.

George Frazis, CEO of St.George Banking Group said "St.George was built on a foundation of helping people 'start something' – helping people to start saving for their first home or helping them start a business. This is the underlying concept of our brand refresh – we want to challenge and inspire people to get out there and start whatever it is they really want to do."

Martine Jager, general manager strategy, marketing & customer experience said: "St.George is passionate about helping customers and our local communities. We're here to help people stop renting and start buying – if that's what they want. Start bidding, start building, start owning, start a business – whatever it may be, we're here to help Australians just get out there and go for it."

http://www.youtube.com/watch?v=5NbiBEwAlkY

Jager said the new campaign will reach Australians throughout NSW, ACT, Queensland and Western Australia in both city and regional locations.  

The  campaign includes TV, print, OOH, in branch, digital and social media, with the TV commercial featuring a little girl encouraging viewers to follow their inner dragon and start something they've always wanted to do. The print, billboard and other media also have inspiring messages for people to have a go and listen to the little dragon that we all have inside of us.

Please login with linkedin to comment

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine