Sydney creative Derrick Kim has adopted an alter ego – and won almost 60,000 fans already.
After a lot of social media jibing that he looks like Korean pop star Psy, Kim decided to play along and turn himself into Syp.
Almost 20,000 Youtube video views and 57,000 Facebook fans later, and it’s turned into more than just a joke. Kim is now gearing up to perform at a US stadium after being booked for a corporate concert.
Kim, creative director at 18 Feet & Rising, told B&T: “When it was early days for Psy, my friends on Facebook were saying I had a part-time job. It then kept growing for Psy.”
Syp went public for the first time at a function for 18 Feet & Rising client Korean Tourism.
“Me and Ben (Colman) went to a client function for Korean Tourism, and the client wanted me to dress up as Psy for fun,” said Kim. “So many people asked ‘are you him?’ and people wanted to take a photo with me. Everyone in the room thought I was the real Psy and Ben pretended he was my security guard. They didn’t know if I was really Psy or not.”
After an appearance on Network Seven’s Sunrise, when Kim turned up at Psy’s concert for the morning show in October, Syp started winning more fans. The video of his appearance on Sunrise has collected almost 14,000 views on YouTube.
Kim said: “Everyone got really confused – even the reporters wanted to interview me so I chatted to Larry Emdur. I did a bit of a dance in front of the cameras too. So, I got on TV!”
He has also recorded Gangnam Style in English and posted it on YouTube, attracting nearly 2,000 views.
This week, Kim jetted off to the States for two corporate concerts – one for for GoDaddy.com at the Chase Field Stadium in Phoenix, and a second at a holiday resort. Kim’s trip was all expenses paid, complete with business class flights and an appearance fee.
He added: “I have had a lot of fun with Syp. I can sing, I’ve always sung, so perhaps there is room for a quirky Australian guy doing this.”
Photos by Chris Mollison and Liam Mendes.
Please login with linkedin to comment
How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]
The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]
Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]
A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]