Journalists need to develop a “new skill” of speaking with authority on topics and “rethink where they are on the information food chain”.
Those are two of the insights from a new book looking at the future of the art by the Poynter Institute’s Kelly McBride and Craigslist founder Craig Newmark (pictured) called The New Ethics of Journalism.
McBride said many journalists and news outlets are still “stuck in a system” that pays the bills, but is not right for the future, and it is “really hard for them to pivot and make a change”.
Newmark, who admitted to the audience at South by SouthWest he was not a journalism expert, but an avid follower of different forms of news, said the problem currently is news is “stuck in the 20th Century”, and had not properly adapted for challenges new technologies bring.
Among the recommendations was a “better barometer” for getting expert analysis. This, they said, was skewed now because experts have a direct path to the public, and can self-publish.
However, there is a need to move away from a system where the experts presented on cable news, as an example, are ‘the first ones who could make it to the studio”, which has created a “false balance”.
News organisations also need to "reconceptualise their relationship with the community” in the social media age, where many people are able to get information directly through the internet and social networks.
That comes under the banner of the new-look information eco-system, with journalists now in the middle of the pyramid, where before they were on the top.
In terms of speaking with authority, McBride said this was needed so journalists are able to weed out people who are deliberately misrepresenting facts or lying, stressing the need for proper research and in-depth knowledge of subjects.
They concluded by laying out three new principles for journalism, which were: Seek the truth and report as fully as possible on a story; be transparent; and engage the community as an end.
In terms of transparency this would mean news outlets being open about their business model.
Please login with linkedin to comment
Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]
BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]