Naked Communications and MEC hav pulled the SBS account from incumbent Razor following a competitive pitch.

Naked will look after the creative and strategy account for the broadcaster from July 1 this year.

A SBS spokesperson told B&T MEC will take over the media account.

The full release announcing Naked's appointment:

“Naked Communications has won the creative and strategy account for SBS following a competitive pitch. Starting on 1

July 2014, Naked will work across SBS’s extensive, national broadcast, radio, online, and mobile offerings.

Helen Kellie, Director of Marketing and Verticals at SBS said: “We’re looking forward to partnering with Naked as we drive continued success of SBS and its relevance to all Australians.”

Carl Ratcliff, CEO of Naked Australia said: “This is a monumental win for Naked. We are absolutely delighted to be working with such an iconic Australian brand. SBS exists as a beacon for, and celebration of, Australia's brilliant diversity. Working with SBS, into its future, is a dream brief. We cannot wait to get started.”