Naked Communications and MEC hav pulled the SBS account from incumbent Razor following a competitive pitch.

Naked will look after the creative and strategy account for the broadcaster from July 1 this year.

A SBS spokesperson told B&T MEC will take over the media account.

The full release announcing Naked's appointment:

“Naked Communications has won the creative and strategy account for SBS following a competitive pitch. Starting on 1

July 2014, Naked will work across SBS’s extensive, national broadcast, radio, online, and mobile offerings.

Helen Kellie, Director of Marketing and Verticals at SBS said: “We’re looking forward to partnering with Naked as we drive continued success of SBS and its relevance to all Australians.”

Carl Ratcliff, CEO of Naked Australia said: “This is a monumental win for Naked. We are absolutely delighted to be working with such an iconic Australian brand. SBS exists as a beacon for, and celebration of, Australia's brilliant diversity. Working with SBS, into its future, is a dream brief. We cannot wait to get started.”

“The SBS win is testament to the talent, creativity and diligence of the Naked team. Winning an account of this calibre further cements Naked as a creative agency built to serve the communication needs of businesses today,” Carl continued.”