SBS gets exclusive Tour de France rights

SBS gets exclusive Tour de France rights
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SBS has won the exclusive rights for the Australian sport of staying up late to watch men in tights, this time hopefully performance enhancing drug free.

Celebrating 100 years of ‘the tour’, SBS will continue to show every stage of the Tour de France live and exclusive in HD as well as twice daily highlights in the morning and evening. WA viewers will see more of the race than ever before with the first 90 minutes of the broadcast live from 8pm on SBS 2 on weekends, before continuing on SBS ONE.

“The 100th edition of the Tour de France is an incredible milestone in the history of this iconic sporting event and in SBS’s 23rd year as host broadcaster, we will deliver our most comprehensive coverage to date,” says Michael Tomalaris, award-winning cycling journalist and host of the Tour de France on SBS. “SBS has changed the viewing habits of Australians during the month of the July as more people than ever stay up to be part of the cultural and sporting spectacle that is the Tour de France. Vive Le Tour de France on SBS.”

The 2013 Tour de France is expected to be one of the most spectacular, and keenly fought in recent years. For the first time it will feature a stunning twilight finish on the Champs Elysee in Paris for the final stage. The race will also visit Corsica which will host the Grand Depart for the very first time, and include the legendary climb of Mont Ventoux, and a double ascent of the renowned Alpe d’Huez.

SBS will also provide comprehensive multi-platform coverage of the Tour de France via its website and the SBS Social Hub and the Tour Tracker app. All of the stages will also be available in their entirety for catch up.

The 2013 Tour de France begins at 10:00pm AEST Saturday 29 June on SBS ONE.

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