SBS has launched a promotional campaign using stop motion animation to attract viewers to its 30th screening of the Eurovision Song Contest.
SBS’s internal creative team has created this year’s Eurovision campaign, which continues the doll theme created last year by agency partner Joy, to mark the landmark celebration.
One of the two spots features two dolls, in the image of Eurovision Swedish hosts Julia Zemiro and Sam Pang preparing for their hosting duties, on a Priscilla, Queen of the Desert style bus.
SBS is also running a print campaign across Time Out, Famous, MCV, Queensland Pride, Good Weekend, Star Observer, Who Weekly and SX.
Veteran singer Bonnie Tyler will represent the UK at the event with her number 'Believe In Me', in front of more than 120 million TV viewers. Westpac and DDB enlisted 80s cronner Tyler for an ad campaign last year.
SBS will this year bring the Eurovision party to viewers across television, online, radio and social media channels, calling on them to interact with the festival directly.