SA launches The Lead news service

A start-up news service The Lead South Australia has launched this week, offering copyright free stories to news outlets to help raise South Australia’s profile.

See the full announcement below:

“A unique start-up news service called The Lead South Australia has launched this week to tell the story of South Australia to a global and national audience to encourage investment, business, tourism and knowledge about the state.

The Lead South Australia provides copyright free stories written by talented journalists who are experts in their fields. The service aims to be a resource for news outlets on a global scale to help them find, research and report stories on South Australia, a mineral-rich and agricultural state in Australia.

With award-winning magazine editor Jim Plouffe (pictured) at the helm, The Lead South Australia’s editorial charter is entirely based on journalistic merit and covers all industries of key relevance to South Australia. Industries include agriculture, fisheries, biosecurity, defence, mining and resources, energy, education, tourism, research and development, technology, manufacturing, the arts, and health.

The initiative will solve two identified problems. Expanding knowledge of South Australia outside of the state, and helping editors and news producers find, investigate and tell in-depth stories at a time when newsroom resources are shrinking.

“The Lead South Australia will help change what is reported about South Australia by telling stories to targeted audiences interested in the industry, innovations and ideas that drive the state,” says Jim Plouffe.

He adds, “Our stories are offered free of charge to all media, institutions and organisations covering specific industries, with typical story packages including a variety of words, images, videos and audio grabs all about South Australia.”

Media seeking exclusive use of stories can become members of The Lead, which allows access to unpublished stories, the full story source list, and notifications of new leads and stories across specific industries.

The Lead will use SEO technology developed in South Australia, social media and targeted international media lists to spread stories across the world.

The Lead South Australia was developed through a grant from the Economic Development Board of South Australia to maximise the value of emerging economic opportunities for South Australia. "

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