Run out of milk? Beware the consequences

Run out of milk? Beware the consequences
SHARE
THIS



A green glowing girl and the line “preservatives have consequences” and a crazy cat lady are the latest instalments to Devondale’s growing list of humours ads, courtesy of DDB Melbourne.

The ‘Crazy Cat Lady’ spot shows a old lady with a cat full of felines who lets her furry friends slurp milk straight from the bottle.

The old lady takes a glug of milk herself before it cuts to a neighbour looking to borrow some milk.

Kit Rahman, Devondale marketing manager, said: "Running out of milk is a hassle and because Devondale long-life milk lasts a long time (unopened), this campaign reminds Australians to always keep a Devondale in the fridge – or deal with the consequences."

The second new Devondale ad is ‘Glow Girl’. This spot (second below) is designed to tackle the belief that long-life milk is packed full of preservatives.

Executive creative director Darren Spiller said: "As parents we all feel the pressure of monitoring what our children eat.”

 "It's quite an emotionally charged issue, so instead of preaching, we convey the 'no preservatives' message with disarming humour. Which is what people expect from Devondale."

Rahman added: "We decided to tackle this misconception by demonstrating the evils of preservatives and then presenting the unlikely solution in the form of Devondale long-life milk. It'll surprise a few people – some consumers just don't believe milk can last that long without adding any "nasties" to it – but it's great to bust a consumer myth in such a fun way."

http://www.youtube.com/watch?v=Gt5eTbhLMvQ

http://www.youtube.com/watch?v=KbMSeuZ0dGQ

Both shots will be supported by path to purchase and online executions. Tim Bullock shot both commercials.

Credits: client Devondale, general manager innovations, marketing & special projects Suzanne Douglas, head of retail marketing Pam Burnett, marketing manager Kit Rahman, creative agency DDB Melbourne, ECD Darren Spiller, creative director Simon Bagnasco, sr. copywriter Robbie Brammall, senior art director Anthony Hatton, head of broadcast Simon Thomas, senior agency producer Tuesday Picken, executive planning director Ian Forth, managing partner Lisa D’Amico, account director Katie Kouts, account manager Kirsten Tidswell, production company Prodigy Films, director Tim Bullock, producer Alice Grant, executive producer Jonathan Samway, DOP Germain McMicking, editor Michael Houlahan, grade Edel Rafferty, Method Studios, online edit Chris Betteridge, Method Studios, VFX supervisor Tim Isaacson, Method Studios, nuke compositor: Dan Benjamin, Method Studios, sound design/music Colin Simkins, Gusto Music, media Carat Melbourne

Please login with linkedin to comment

Latest News

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
  • Marketing

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills

Swinburne University of Technology has launched a series of  Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]

PayPal Partners With Welcome To Country
  • Marketing
  • Media

PayPal Partners With Welcome To Country

PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll
  • Marketing

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll

Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]

Digital Marketing Agency Whitehat Debuts New Website
  • Marketing

Digital Marketing Agency Whitehat Debuts New Website

Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020,  Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]

Fintech Start Up DiviPay Bolster Team With Head Of Accounting
  • Marketing

Fintech Start Up DiviPay Bolster Team With Head Of Accounting

Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]

Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]