B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • Pinterest
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Run out of milk? Beware the consequences
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Run out of milk? Beware the consequences
Advertising

Run out of milk? Beware the consequences

Staff Writers
Published on: 9th September 2013 at 2:01 PM
Staff Writers
Share
3 Min Read
SHARE

A green glowing girl and the line “preservatives have consequences” and a crazy cat lady are the latest instalments to Devondale’s growing list of humours ads, courtesy of DDB Melbourne.

The ‘Crazy Cat Lady’ spot shows a old lady with a cat full of felines who lets her furry friends slurp milk straight from the bottle.

The old lady takes a glug of milk herself before it cuts to a neighbour looking to borrow some milk.

Kit Rahman, Devondale marketing manager, said: "Running out of milk is a hassle and because Devondale long-life milk lasts a long time (unopened), this campaign reminds Australians to always keep a Devondale in the fridge – or deal with the consequences."

The second new Devondale ad is ‘Glow Girl’. This spot (second below) is designed to tackle the belief that long-life milk is packed full of preservatives.

Executive creative director Darren Spiller said: "As parents we all feel the pressure of monitoring what our children eat.”

 "It's quite an emotionally charged issue, so instead of preaching, we convey the 'no preservatives' message with disarming humour. Which is what people expect from Devondale."

Rahman added: "We decided to tackle this misconception by demonstrating the evils of preservatives and then presenting the unlikely solution in the form of Devondale long-life milk. It'll surprise a few people – some consumers just don't believe milk can last that long without adding any "nasties" to it – but it's great to bust a consumer myth in such a fun way."

http://www.youtube.com/watch?v=Gt5eTbhLMvQ

http://www.youtube.com/watch?v=KbMSeuZ0dGQ

Both shots will be supported by path to purchase and online executions. Tim Bullock shot both commercials.

Credits: client Devondale, general manager innovations, marketing & special projects Suzanne Douglas, head of retail marketing Pam Burnett, marketing manager Kit Rahman, creative agency DDB Melbourne, ECD Darren Spiller, creative director Simon Bagnasco, sr. copywriter Robbie Brammall, senior art director Anthony Hatton, head of broadcast Simon Thomas, senior agency producer Tuesday Picken, executive planning director Ian Forth, managing partner Lisa D’Amico, account director Katie Kouts, account manager Kirsten Tidswell, production company Prodigy Films, director Tim Bullock, producer Alice Grant, executive producer Jonathan Samway, DOP Germain McMicking, editor Michael Houlahan, grade Edel Rafferty, Method Studios, online edit Chris Betteridge, Method Studios, VFX supervisor Tim Isaacson, Method Studios, nuke compositor: Dan Benjamin, Method Studios, sound design/music Colin Simkins, Gusto Music, media Carat Melbourne

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Agency Scorecard: iProspect
09/07/2025
Meet Adland’s Best Number-Whisperers In The Best Of The Best Data Scientists!
09/07/2025
State Vs State, Campaign Vs Campaign: Brands Go Head-To-Head In The Origin Decider
09/07/2025
Calling on a Bestie: Bradman Best scores the try that swung the physical encounter in favour of the NSW Blues.
The Off-Field Action Keeping Aussie’s Talking During Origin Game 2
09/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?