Royal Wolf appoints JMK as agency partner

Royal Wolf appoints JMK as agency partner

As published by Campaign Brief (26th March, 2013)

JMK has been appointed the advertising agency for Royal Wolf, Australasia's largest provider of container solutions. 

Royal Wolf specialises in the hire, sale and modification of shipping containers. This is a major growth market with key uses including portable storage, retail, accommodation, freight, mining, construction, and events. Royal Wolf Holdings Limited is publically listed on the Australian Stock Exchange.

Says Julian Martin CEO of JMK: "The container market is exploding around the world given the solid construction, ease of transport and cost efficiency of container modification. Think lego blocks. Just look at Christchurch and you will see a city in very large part rebuilt using containers. Royal Wolf as market leader is at the forefront of this growth. When you show people what is possible with a Royal Wolf container they are universally amazed."

Says Alan McLaughlin, general manager sales and marketing Royal Wolf: "JMK has developed a very robust brand strategy and communications program centering on our new brand line 'You can do anything in a Royal Wolf'. Their team have already brought this thinking to life across our design and identity and are now working with us on a range of exciting communications programs."

Please login with linkedin to comment

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]