Suzuki chooses responsive design for new emag

Suzuki chooses responsive design for new emag
SHARE
THIS



Suzuki has launched a new emagazine Way of Life in hand with custom publishing house Edge, using responsive design. The design format aims to cater to the ever expanding market of tablets and smartphones by rearranging content according to the device being used, countering the need to build different sites for Android, Apple, desktop and mobile.

Edge’s head of strategy, Richard Parker says the focus shouldn’t be on trying to scale a website into every possible screen size available.

“Instead, we should be starting to think about content and the environments in which it will be consumed and the context in which it will be consumed in, then from this, create the right web properties to meet these needs.”

Some perceive responsive design to be having a few teething problems. Websites built with responsive design can experience delayed loading of images and content, and issues with the formatting of advertisements.  And being relatively new technology, it can be quite an expensive option. However, Parker says the supposed slow load time comes only when compared to native apps, or when a site is primarily image-based.

“The uptake of 4G for mobile networks will greatly improve this as will the NBN with its high speed broadband.”

Suzuki has been one of the first automotives to choose responsive design with the guidance of Edge for Way of Life. The online publication covers vehicle launches, promotions, travel stories and news about the brand, and is sent to more than 100,000 Suzuki fans across multiple devices.

“Responsive design works well for the [Suzuki] site because its architecture and functionality is quite simple and streamlined. If it were a more detailed site and had utility or e-commerce components this would make responsive quite difficult to achieve,” says Parker. 

Edge’s director Fergus Stoddart said the company recognised Suzuki’s audience used multiple devices and a multi-screen solution was required. “A responsive design, while maybe costing a little more, will ensure the entire Suzuki customer database has access to the new e-magazine,” Stoddart said.  

 

Suzuki Australia’s national communications manager, Andrew Ellis said, “Until now, Suzuki didn’t have a way of regularly communicating with our customers, other than through our annual print magazine. This new online channel will provide a digital touch point to our growing customer base, as well as our dealer network.”

 

“Once again, the team at Edge has made the promotion of Suzuki into the digital realm a seamless one,” Ellis added. 

Please login with linkedin to comment

Latest News

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks
  • Technology

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks

An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]

by B&T Magazine

B&T Magazine
Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]