Senior Google executive Ale Vendramin has joined search and social agency Reprise Media Australia in the role of general manager.
Vendramin will report to Reprise Media CEO Craig Ellis.
Vendramin was formerly head of automotive for Google Australia and New Zealand where he was responsible for driving advertising revenues and building strong relationships with senior level clients through creative marketing and digital solutions to their business challenges.
He worked at Google for three years.
Prior to Google, Vendramin was general marketing manager, digital and CRM at Ford Australia, managing a $35m budget, a team of direct reports and was responsible for 58 people at Ford’s Customer Relationship Centre.
He worked for the auto giant for 13 years in Buenos Aires, Detroit, Sao Paulo, Sydney and Melbourne.
Vendramin will oversee detail of the agency’s client relationships and support for client teams, staff retention and development, evolution of the agency’s products and the quality of work created for clients, as well as collaboration with other IPG Mediabrands businesses.