Cannes Lions entries have hit a record figure, although some more traditional categories have seen a dip in numbers as the festival celebrates its 60th anniversary this year.
Titanium and integrated, radio and film categories suffered double-digit declines this year (15%, 11% and 10% respectively), while press was down 6% and media entries dropped by 7% radio entries have all declined.
Outdoor remains the most-entered category with 5,711 vying for the crown, up 16% from last year, while PR entries soared by 15%, showing the increasing role of the discipline in communications campaigns.
The new Innovation lions category attracted 270 entries in its first year, while Creative effectiveness saw a 30% jump with 120 entries.
“As the industry continues to evolve, Cannes Lions entries evolve with it, with work coming from more countries than ever, and the newer categories like Creative Effectiveness, PR and Branded Entertainment showing significant growth," comments Philip Thomas, CEO of Cannes Lions.
"Sixty years ago, 187 films were shipped to Venice to be judged by the first jury, and it’s extraordinary to think that in 2013 more than 300 jury members will judge nearly 36,000 pieces of work.
“But one thing has remained the same over the years: the winners will represent the best of the best, and show the way forward for creativity in our industry."