B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • NRL
  • WPP
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • imaa
  • AFL
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Meta
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: REA Group looks to David Attenborough for new campaign
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > REA Group looks to David Attenborough for new campaign
Advertising

REA Group looks to David Attenborough for new campaign

Staff Writers
Published on: 9th September 2013 at 1:33 PM
Staff Writers
Share
2 Min Read
SHARE

REA Group has turned to a David Attenborough style spoof for a new social marketing campaign entitled ‘Life at Home’, looking at the strange habits of children living with parents.

The three video segments are a first for the group, as it looks to encourage youngsters to leave home and set up in a property of their own. 

Insights from some of its own research, showing only 30% of prospective renters are male, and only 17% of all those looking for rentals are under 25, have been used to create the quirky spots, narrated by a slightly creepy David Attenborough impersonator.

The videos, posted through social media and on the group’s blog, explore three of the most common types of stay-at-homers:

– The Mumma’s Boyous Dependus – a young male who hasn’t learnt how to separate himself from his mother.

– The Video Gameth Addictuth – a young male whose addiction to video games has made it difficult to procure a ‘mate’

– And The Footwearus Collectum – a young female whose obsession with footwear has made it difficult to afford to leave home

Natalie Feehan, group manager, marketing strategy at REA Group, said: “We wanted to reach this group in a fun and unique way to help them to understand the benefits and ease of moving out of home and the tools available to help their search on realestate.com.au.

“We’re hopeful this video, distributed through our social media channels, will reach the target audience and encourage a few of them to leave the nest.

“Following the recent launch of our new blog we are looking to continue to develop different content for our site and hope this video series will be the first of many.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Melissa Fein Unpacks Impostor Syndrome & Modern Career Challenges
14/07/2025
TV Ratings (13/07/2025): All Eyes On Japan As Travel Guides Welcome New Addition
14/07/2025
Former News Corp Execs Dale Foenander & Matt Paine Launch Lamington Digital
14/07/2025
Woolies Appoints Interim CMO As Andrew Hicks Makes The Move To M&S In The UK
14/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?