Putting the hug in Huggies

Putting the hug in Huggies

Kimberly-Clark is putting the hug in Huggies nappies with a new cutesy spot launching this Sunday called ‘Perfecting the Hug’ to promote a new feature on the product.

The 30-second spot features lots of tots being hugged in various situations and celebrates the cushioned side shield on the product designed to prevent leakage and red marks, a concern voiced by 50% of mums in research.

The campaign, created by Ogilvy Sydney, will feature the TVC and digital executions.


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