This whole-of-government scheme will be managed by the Department of Premier and Cabinet (DPC).

The scope of services will be for two categories – Advertising Services and Digital Communications Services. These categories represent the majority of the NSW Government’s creative marketing services spend.

The panel of prequalified service providers is made up of small and large companies for each category. The following companies have been awarded membership to the Scheme:

The advantage of this arrangement is that it will streamline and expedite processes by prequalifying providers with demonstrated expertise. It will also incorporate performance management of providers and facilitate aggregation of government communications spend to ensure value for money is being achieved.