The MediaCom CEO has hailed the agency’s competitiveness in a tough market after it was confirmed it had retained the Queensland Government media account.
The Queensland Government, which is one of the country’s biggest spending advertisers with a media spend in excess $40 million, put its media account out to tender late last year, putting incumbent MediaCom Brisbane on alert.
MediaCom CEO Mark Pejic (pictured) told B&T he was “absolutely delighted” to retain the lucrative business, having seen off stiff opposition from Mitchells and OMD, while also paying tribute to the work of the agency’s team in Brisbane.
Pejic also dismissed recent reports that the agency was experiencing a tough second half to the year having recently lost media buying duties for the NSW Government, pointing out that MediaCom is still one of a panel of agencies providing media planning services along with Match Media, Optimum Media Direction.
“We’re absolutely delighted to retain our long-term partnership with the Queensland Government,” he said. “It’s on the back of some great work by Nicole Boyd [Mediacom MD in Brisbane] and her team.”
On the issue of UM taking media buying duties for NSW Government, Pejic said: “We’ve not lost the whole of the NSW Government, we’re still on its planning, so we’ve been retained on its roster."
Pejic also pointed to MediaCom Melbourne coming out of the Specsavers media pitch victorious after successfully defending its account against three other agencies to retain the $20m account, while still being in contention for the CUB media account, which a decsion on that expected soon.
MediaCom has held the Queensland Government account since 2005, and retained it twice since.
Please login with linkedin to comment
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]