GPY&R Melbourne and Victorian charity Odyssey House have launched ‘The Petition’ designed to challenge the stigma of drug and alcohol addiction.
‘The Petition’ follows on from the ‘The Box’, a TV spot for Odyssey House Victoria.
The Box was developed to challenge the stereotype around the types of people who are affected by alcohol or drug addiction. Patts worked with Odyssey House to show how addiction affects people from all walks of life including young, old, parents, singles, friends, co-workers, the people you love.
‘The Petition’ asks people to recognise that addiction doesn’t go away on its own, and sign their name in support of this cause. With an Australian dying every 24 minutes from their use of drugs and alcohol, it also calls on the government to tackle the issue of addiction in Australia.
Upon signing the petition a live video stream broadcasts the petitioners name being printed off in real time by a dot matrix printer, straight into a box, to be delivered to the government by Odyssey House Victoria.
The campaign is also supported by social sharing through Facebook.
Credits: client Odyssey House, agency GPY&R Melbourne, ECD Ben Coulson, copywriter Katie Britton, art director Paul Meates and Nicholas Sellars, director Stephen Carroll, production company Exit Films
Please login with linkedin to comment
Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]
BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]