Patts teams with Odyssey House to tackle stigma of addiction

Patts teams with Odyssey House to tackle stigma of addiction
SHARE
THIS



GPY&R Melbourne and Victorian charity Odyssey House have launched ‘The Petition’ designed to challenge the stigma of drug and alcohol addiction.

‘The Petition’ follows on from the ‘The Box’, a TV spot for Odyssey House Victoria.

The Box was developed to challenge the stereotype around the types of people who are affected by alcohol or drug addiction. Patts worked with Odyssey House to show how addiction affects people from all walks of life including young, old, parents, singles, friends, co-workers, the people you love.

‘The Petition’ asks people to recognise that addiction doesn’t go away on its own, and sign their name in support of this cause. With an Australian dying every 24 minutes from their use of drugs and alcohol, it also calls on the government to tackle the issue of addiction in Australia.

Upon signing the petition a live video stream broadcasts the petitioners name being printed off in real time by a dot matrix printer, straight into a box, to be delivered to the government by Odyssey House Victoria.

The campaign is also supported by social sharing through Facebook.

http://www.youtube.com/watch?v=5mmGxi_-75E#t=1s

Credits: client Odyssey House, agency GPY&R Melbourne, ECD Ben Coulson, copywriter Katie Britton, art director Paul Meates and Nicholas Sellars, director Stephen Carroll, production company Exit Films

Please login with linkedin to comment

Latest News

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks
  • Technology

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks

An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]

by B&T Magazine

B&T Magazine
Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]