Media group Razor has hired Foundation supremo Martin Patton (pictured) as its new executive director.
Patton will lead the group’s media operations and new business in the pipeline, with a particular focus on the agency’s new venture into branded content.
This undertaking will see Razor establish a specialist division to deal with the increasing demand for content services.
Patton joins Razor following 12 years as managing director and board director for Omnicom Media Group’s Foundation.
Prior to that he managed automotive and FMCG accounts at Media and Communications agency PHD.