Part machine, part magic, pure cycling maestro
Twelve mechanical cyclists barrelling around Australia to promote the Santos Down Under could be coming your way if you’re in Adelaide this week.
The Puppet Pelaton groups twelve part machines, part magic puppet cyclists, with 24 mechanic legs forcing the group to reach speeds of up to 80 kilometres an hour.
In the lead up to the race, the Puppet Pelaton raced over 2000 kilometres, seeking out riders on popular cycling routes to try and bid them to “follow the Peloton to the Santos Tour Down Under”.
Concocted by creative agency GPY&R, these mechanical beings were constructed over nine months by Melbourne production team Peter Blackwood and Mick Hurren.
One of Australia’s major cycling events, the Santos Tour Down Under kicked off on Sunday in Adelaide, where a multitude of cyclists storm the streets of Adelaide and regional South Australia as part of the biggest cycling event in the Southern Hemisphere.
The Puppet Pelaton is only in Adelaide for another week so make sure you join them on their ride.
Credits: Client: South Australian Tourism Commission Product: Santos Tour Down Under Senior Marketing Manager‚Ä®: Melissa Librandi‚Ä® Event Manager: Sally Heading Consumer Marketing Coordinator: Danielle Belci Agency: GPY&R Melbourne Chief Creative Officer: Ben Coulson Art Director: Jake Barrow Copywriter: Matt Lawson Producer: Luisa Peters Senior Account Director: Nick Robinson Senior Account Manager: Sally Borda Account Executive: Tristan Rennick Production Design and build: Peter Blackwood Photography: Mick Hurren Retouching: Marcus Byrne Content: GPY&R/Finch/Mick Hurren
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