Paid parental leave, what’s all the fuss about?

Paid parental leave, what’s all the fuss about?

Jen Dobbie of SheSays Sydney discusses the furore surrounding the proposed parental pay scheme and what it might mean for Australian creatives.

I’m sure you noticed the noise surrounding the proposed parental pay scheme put forward by the Coalition and the Greens last week. It enjoyed plenty of media attention.

I’m no Leigh Sales, so I'm not going to talk about the politics, but want to take a minute to look at how a paid parental scheme impacts us all in the creative industry. I’m focusing on the woman’s point of view – but only to avoid the awful phrase ‘primary caregiver’. This is certainly an issue affecting both men and women, and I’d love to hear perspectives of the fathers out there.

The whole ‘parental pay’ discussion makes me feel we could be taking a backward step.

By viewing this as a separate payment, not as a workplace entitlement akin to holidayor sick leave, are politicians rightly championing the importance of a special time; or does it set mothers up against women who chose not to have children? When mothers re-enter the workforce, will they be unable to commit to the hours and pace that we need to sustain a career in media?

For me, this is about a lot more than a paid period of leave. Having a baby is a life changing experience. It labels you as someone with primary responsibility for a child. And that’s a label that some people find hard to accept.

Who’s to blame an employer – it’s much easier to arrange workloads in busy marketing environments and agree to timelines if you can be confident that your staff member won’t be called off to pick up a sick child. Parents’ requests for part time or flexible hours can raise real questions of reliability and efficiency.

But perhaps it's time to acknowledge that being a parent isn't something that makes us any less focused on our jobs. It certainly doesn't make us less efficient – it’s often the reverse, as we become certified time management legends.

Having been both client and agency sides, it seems clear that having an employee comfortable with such a high level of responsibility should be of benefit to any business.

Yes, it’s possible we will occasionally work from home with a sick child. Yes, we may lick a tissue and remove a mark from your face before a meeting. That doesn't mean we’re less capable, intelligent or focused, than we were before.

I believe that having a parent as part of your creative team should be viewed positively – as should anyone who similarly takes a break for personal or career development.

We've gained confidence and perspective by adding to our capabilities as a businesswoman the ability to grow a human, give birth and sustain a life.

We are better equipped to deal with grumpy clients and demanding timelines, because we’ve had a change in perspective, brought on by competently dealing with a toddler with an ear infection, waking up screaming at 3am. 

We are more aware than ever of the importance of teamwork, and more likely to be of support to our colleagues. We are likely to be more inspired. Why? Because now we know we can handle whatever our job throws at us. And that can only be a good thing.

In an era where it is possible to arrange extended periods of leave for our chosen personal or career goals, I can’t believe we are still having this debate about parental entitlements. The political agenda is testament to how far we still need to go in terms of changing our attitudes to parents in the workplace. 

That is why I am part of SheSays, a global network of women who are passionate about working in the creative industries. Brought together by our shared interest, we hold meetings, debates and networking sessions where we discuss, are educated on, and evolve our understanding of the issues affecting women today.

Jen Dobbie is head of copy at SheSays Sydney, columnist for motherpedia.com.au and a freelance copywriter.




Please login with linkedin to comment

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]