PHD Australia is importing Angela Rapley from Mediacom in Singapore to take on the newly-created role of director of content.

Rapley, who will take responsibility for developing PHD’s content offering, has spent two years as head of content APAC for Mediacom, working across 14 markets.

She worked for 16 years in television in the UK and her home country of Ireland, as a producer on UK TV shows, before joining Mediacom.

Rapley said: “Having recently arrived in Australia, I’m really excited to be joining an agency like PHD, whose creativity and vibe are really contagious. They have a unique way of thinking and an approach that’s really interesting and I look forward to working alongside the teams to develop great work that truly delivers for our clients, both from a creative standpoint and one which is reflected in their business results.”