Optus unveils new M&C Saatchi ‘Declaration of Yes’ campaign

Optus unveils new M&C Saatchi ‘Declaration of Yes’ campaign

Optus has launched a new ‘Declaration of Yes’ campaign as it looks to promote its new look after recently rebranding

A spokesperson for Optus said "incorporating the brand’s fresh new look and disarming tone, the multi-channel campaign explains how Optus My Plan is the first mobile plan made for how we use our phones today".

“This is not about a new logo, it’s a new way of doing business,” said Nathan Rosenberg, head of brand at Optus. “We’re bringing ‘yes’ back to the core of everything we do. We want to be better for our customers by giving them easier to understand plans with fairer charges.”

M&C Saatchi executive creative director Ben Welsh said: “This campaign, indeed the broader new look and feel for Optus, was bigger than a creative challenge, it was about a philosophy of customer service.

“Borne from a highly collaborative process, all three parties: M&C Saatchi, our branding specialists Re, and Optus worked seamlessly to get this charming new presence across the line. Charm, wit and a little yellow character with stick legs. Yes!,” he added.

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