Oporto ditches 'chicken shop' ID with the Carne Cartel

Oporto ditches 'chicken shop' ID with the Carne Cartel
SHARE
THIS



Burger chain Oporto has moved beyond chicken on onto cows with its new steak products and its new ad campaign featuring the ‘Carne Cartel’.

The ‘Steak my Day’ campaign was created by Publicis Mojo and includes an online teaser, TV, OOH, radio, POS, and online.

Grant Rutherford, Mojo’s ECD said, “The Carne Cartel are indeed as ruthless as Oporto is passionate in bringing steak to the menu. Steak people, not ‘meat’, not indistinguishable ‘meat-like product’ and certainly not frozen ‘meat’. I hope people enjoy the Cartel story as much as we did making it, and of course, hoeing into the product post shoot”.

Ryan Bernal, group account director Publicis Mojo, added: “The most exciting aspect of this whole project is seeing how the brand positioning we’ve created has helped inform and transform the Oporto business beyond advertising. For what’s traditionally been known as a ‘chicken shop’ to launch a steak product is a testament to how powerful a brand idea can be.”

Please login with linkedin to comment

Latest News

Isentia Set To Be Acquired By Access Intelligence
  • Media
  • Technology

Isentia Set To Be Acquired By Access Intelligence

Isentia has announced a takeover offer from Access Intelligence, which is subject to shareholder approval. Under the offer, Isentia shareholders will receive $0.175 per share in cash; this implies an Enterprise value of $67 million. Access Intelligence is a technology-led company delivering SaaS products that address the fundamental business needs of customers in the PR, […]

CHEP Strengthens Tech Offering With New Hires & Promotions
  • Advertising
  • Technology

CHEP Strengthens Tech Offering With New Hires & Promotions

CHEP Tech, CHEP’s technology offering, has strengthened its Sydney team with new hires, including ex-Isobar engineering leaders, Tim Chapman and Kirill Frolov, alongside the promotion of Jacinta Karras to Head of Tech Programs and Charlotte Bruton’s role expansion from Head of Mixed Reality to Head of Innovation Strategy. Mark Gretton, chief technology officer of CHEP […]

Monday TV Wrap: Four Corners QAnon Ep Nets 700,000
  • Media

Monday TV Wrap: Four Corners QAnon Ep Nets 700,000

After it was initially delayed, a Four Corners episode on QAnon, and a link between the conspiracy and PM Scott Morrison, aired last night. The ep – which had 722,000 viewers, as per OzTAM’s metro data – interviewed the family of Australian QAnon followed Tim Stewart. Stewart is a family friend of Morrison, who has publically […]

by B&T Magazine

B&T Magazine
REMINDER: Time Is Running Out To Enter B&T’s Best Of The Best Awards!
  • Advertising
  • Marketing
  • Media
  • Technology

REMINDER: Time Is Running Out To Enter B&T’s Best Of The Best Awards!

With the on-time deadline right around the corner, now is the time to submit your entry for B&T’s newest awards program, Best of the Best. On-time entries for Best of the Best will be accepted until 5pm (AEST) on Friday 25 June. And, while you can submit entries after this date for another week, it’s definitely best […]

by B&T Magazine

B&T Magazine
Commercial Radio Sees Rebound In Ad Revenue
  • Advertising
  • Media

Commercial Radio Sees Rebound In Ad Revenue

New data, compiled by Deloitte and released by industry body Commercial Radio Australia, shows a rebound in radio advertising. According to the data, commercial radio advertising revenue for metropolitan stations jumped by 72.6 per cent in the month of May to reach $59.605 million from $34.534 million a year ago. The rise reflects a strong […]

Swedish Bank Encourages Consumers To Make Smoothies Instead Of Online Shopping
  • Advertising
  • Campaigns

Swedish Bank Encourages Consumers To Make Smoothies Instead Of Online Shopping

Swedish bank Nordax has created a tool to urge people to buy less online – and to make smoothies instead. How we shop online is constantly evolving, with new ways to pay and get items delivered. Now, with a global pandemic keeping everyone bored at home, online shopping has reached new heights. Nordax Bank, a […]

How To Win A B&T Award With The Leach Partnership Founding Director Sangeeta Leach
  • Advertising
  • Campaigns
  • Media

How To Win A B&T Award With The Leach Partnership Founding Director Sangeeta Leach

It might still be June, but the deadline for entries into this year’s B&T awards is fast approaching (they’re due Monday 19 July at 5 PM, in case you were wondering). This year we’re helping you like never before with our new series, ‘How To Win A B&T Award’, where we speak with a host of judges, […]

by B&T Magazine

B&T Magazine
GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]